Author Archives: thornley

About thornley

Joseph Thornley is CEO of Corum Research, Thornley Fallis Communications and 76design. He is a Past Chair of the Canadian Council of Public Relations Firms and a Senior Fellow at the Society for New Communications Research. He blogs at http://www.propr.ca and is @thornley on Twitter.

Corum: A social consultation app

What’s wrong with today’s online consultation platforms? They don’t reflect the social experience we have elsewhere on the Internet. Too often, they seem like they were designed by a pollster. “I ask. You respond.” That’s not the way we expect … Continue reading

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