If you work in the field of consultations, public involvement or communications, chances are you are being asked to deliver an online consultation program. Welcome to the field of online public engagement – where communications and public consultation come together.
As a practitioner and presenter on the practice of “Online Public Engagement”, I thought it worthwhile to share the ideas and feedback gathered over the course of numerous presentations and discussions.
This is a new and emerging field, and I would appreciate your feedback over the course of the journey.
First, let’s focus on a working definition of “online public engagement”.
A few thoughts on context
Before defining the concept, it’s best to start with the context surrounding communications and public consultations in a connected society. With social media and online news media, people now have the capability to easily and cost-effectively express their ideas and opinions about public issues that matter to them. They do this on their blogs, on community association discussion forums, on local newspaper website, or on the myriad of social networking sites available to them. If they are unhappy with an organization’s consultation process, they can mobilize online and set-up their own consultation.
What does this mean for consultation leaders and communicators?
Consultation leaders and communicators tasked with seeking public input need to understand two things about online public engagement. The first is that conversations about their issues are happening in social media and will be shared in online news media. The second is that if they want to engage people, they need to use the tools and methodologies to sync with society’s current communications and public participation habits. The upside of both of these is that they provide rich listening, learning and engagement opportunities.
A working definition of online public engagement
In light of this, I propose a working definition of online public engagement to be “the use of digital communications tools and public engagement methodologies to involve people in public consultation processes”.
Next up, the public engagement ecosystem
My next post will focus on a description of the constituent parts of the public engagement ecosystem – the pieces in the puzzle. If you would like a copy of the presentation, you can find it here on slideshare or you can send me a note and I will gladly share it.